Back For Everything
Atlantic Records
Role: Digital Marketing Operations Associate
Focus: Creative management (Social, AR, GIFs, Web, Email)
I led the visual execution of a multi-platform digital campaign, guiding designers to ensure alignment with strategic goals and consistent storytelling across all platforms. From AR lenses to landing pages, I oversaw production with a focus on creativity and fan engagement.
Key Contributions:
-
Directed creative teams on the design and execution of AR lenses, GIFs, and social assets.
-
Guided visual development to ensure consistency with album theme, and campaign objectives.
-
Managed end-to-end creative production for web and email content ensuring timely delivery.
-
Uploaded AR lenses, GIFs, and YouTube visualizers to social, ensured mailer delivery.
-
Ensured on-time delivery across all touch points.
YouTube Visualizer
Website Build
AR Lens
GIF
Album Trailer
Fan Mailer
Email Me